Direct Marketing

My direct marketing example came to my hotmail account. I have a Sony Vaio labtop and I signed up for getting updates on new products and services available. This advertisement targets computer users in specific Sony Vaio users. They want to extend your battery life for $99 on select Vaio labtops as well as save on HDTV's and more. I believe that this advertisement really caught my attention especially the save on HDTV's. Consumer are always looking for good deals and I am one of those people. Eventually products get used and break and having to pay full price to replace or get a similar product is such a hassle so consumers are going to look for good deals. For me a Sony Vaio labtop is very expensive and since I live on a limited budget while I am going to school I believe that Sony did a good job getting my attention buy luring in with some deals. Companies in every industry try to find ways to give their customers more bang for their buck in this economically troubled times while still trying to meet their quota. The use of images and texts really caught my eye so when I saw this advertisement I was thinking to myself well my computer is getting old and I will soon be looking into a new one. So I look around for good deals. I will probably directly buy from the manufacturer since I can get some deal on a new labtop. So direct marketing is an effective tool because it directly communicates with its consumers to promote its products and services. The reason why its so effective also because companies can directly relate to what customers need or want by asking questions about current products or services they are currently using. For me for example they would ask me if I am satisfied with my Sony Vaio labtop and maybe what in particular I liked about them such as long battery life or I their tech support is fast and friendly when I need technical assistance. Companies in almost every industry use direct marketing in some form to promote their products and services as I said. As you can see Direct Marketing is a great tool and can be effectively used.

Why Outdoor Media is poular

In this discussion we are going to discuss why these non-traditional support media has grown over the years while the traditional advertising has shown decline.  For example newspaper has shown decline because of costs of paper and ink. In all also the fact that many people do not read the newspaper anymore to get their news so a decline in circulation. Also with the internet many local newspapers can be viewed online. Other traditional advertising mediums are found to be very intrusive such as television because the viewer can't control the exposure of advertising. There is alot of clutter as well and many consumes find themselves lost and confused unable to determine the message in which the advertisements are trying to get across to their target market. Radio only reaches specific demographic markets and with the large number of stations the percentage of listeners tuned in are usually very small. There is limited amount of creativity which is the lack of visuals that give the ads appeal and get consumers interested like television ads. However outdoor ads such as billboards are considered less intrusive and more appealing, it provides much better exposure because everywhere you go there are signs and billboards advertising. It provides a wide coverage area of local markets foe example billboards on top of building in New York City provides the exposure to millions of New Yorker to local businesses. Many of these local businesses will benefit because of the large population these billboards would be very effective. Also the cost of using alternative support media are much lower than the traditional for example using the internet to advertise is cheaper than using print media because of the cost of paper and ink. This is why there is a decrease in cirulation of newspapers and magazines. As you can see there is many advantages of support media over the traditonal mediums.

AOPA Flight Training Magazine Analysas

Chapter 12 Printed Media Magazine Analysis

1.)    The magazine I choose for this assignment is the AOPA Flight Training magazine. For those of you who don’t know what that magazine is all about I will briefly go over it.  The AOPA Flight Training is a magazine designed to target pilots whether they are seasoned professional pilots or pilots in training. This magazine gives tips and lessons in how to develop and maintain your piloting skills.  This magazine targets business men as well to obtain their pilots license, because many business and corporate employees do business across the country and obtaining their private licensing will help ease problems with traveling and even some of the cost. This article could also be attracting many youth as well to obtain their private licensing whether for recreational use or even for sport this magazine gives tips and lessons in how to hone your skills.  I have read an issue of this magazine and many of the articles in this magazine are written I believe by experienced pilots who are willing to share their knowledge to eager consumers wanting to obtain their pilots licensing and realizing their dream to fly.  This is the magazine is the magazine for anybody who dreams to fly.  Especially for those who are going through the training find these articles helpful.

2.)    I looked through this magazine and much of this magazine is articles that give tips and lessons on honing on your skills as a pilot or helps new trainees through their training.  About 90% of this magazine is editorial which non-advertising articles.  This magazine does not have much cluttering issues as it gets straight to the point. This magazine was designed to attract new pilots as well as give tips to new pilots in training. This article is also designed and tailored towards experienced pilots to continue to hone on their skills. This article has a specific purpose to give the tools pilots need to hone their skills. It is an educational vehicle much like a text book and these articles are very easy to read I thought. I found it more enjoyable and I was able to read the articles at my own pace. I found that I could retain what the articles were about and it fueled my passion for flying. I currently seeing what it costs to obtain my licensing and I want to in the future obtain my license.  

3.)    There are a couple of types of products and services here in this magazine. One type of service that is advertised here in this magazine. The first is they offer training courses on DVD so those who are looking to train for their pilot’s license they are able to get their hands on the tools they need. They also offer special prices on flight school through different companies such as Ari-Ben Aviator Inc. which offer a price of $7,875.00 for multi-engine Instrument which includes study material, ground instructions and housing. The other type of products and services advertised is aircraft and pilot’s supplies such as GPS equipment, headsets and more. In this magazine there is website aircraftspruce.com that offers a wide variety of aircraft and pilot’s supplies.  As I have said before this article is specifically for pilots especially for those who want to get their pilots license or who are currently obtaining their license.  This brings us to the next segment we are going to talk about which is the mood this article sets and how it effects who reads this magazine.

4.)    This magazine again I will say that this magazine is designed for pilots and pilot trainees who want to hone this skill. This magazine has detailed articles that I believe are written by professional pilots and those who are skilled in the industry which may include aircraft manufacturers, the FAA and others. These articles are meant as an education tool for pilots to get to know their aircraft and learn the specifics to getting certified as a pilot. There are a few classifications that the private pilot’s license breaks down into. There is the private pilot’s license, sports, and ultra-lights. There are different regulations and standards that each classification that defines and governs each classification. Therefore the way you obtain each classification of license depends on which one you are trying to obtain. There are a certain number of solo hours and hours of flying with instructor time based whether they are getting their sports license, their ultra-light or their private license.  Well if you are into getting your pilot’s license you will pay more attention to these advertisements about getting pilot’s equipment that you need or if you are looking at finding a good price on flight training school. The advertisement much like the articles are tailored towards the pilot especially pilots in training and certified pilots. These articles are found to be helpful to them to gain knowledge in best how to hone their skills. The advertisements do pretty much the same by advertising products and services that the pilot in training needs to obtain their license.  The magazine sets the mood for those who want to get their pilots license. They ease young eager pilots in by easy to read detailed articles on different topics ranging from instrumentation to tips on better flying.  This magazine really affects readers by targeting a specific target market mainly those who desire to obtain their pilot’s license, in specific they may target middle class income individuals or families as well as business people. These groups of people are mostly likely the people this magazine will target since obtaining your pilot’s license is quite costly.

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