Television Ads Big Ten Network

Television is an important aspect of advertising and it reaches to many people everyday. Whether we are watching the news or our favorite program television sends messages to its target markets. Television ads in particular advertise their products and services. There are many programs on the big ten network and many relate to big ten sports in particular college football. Programs such as the Journey takes you deep into many of the big ten's football programs to see how they recruit, train and prepare for the upcoming season. There are other shows such as the Next Level that previews stars from the past, present and future and going over rising stars. The Big Ten pulse is another program goes over Big Ten news and highlights from the week showcasing teams from the Big Ten conference including big rivalries.  The length of the commercials vary and can be anywhere 15 seconds up to a couple of minutes  because they are advertising for the Big Ten and the Big Ten Network. They are trying to get more viewers to watch their station and to get their football fix, They are particularly trying to target anyone who is a fan of Big Ten teams who want to keep tabs on how well their favorite team is doing.  Other commercials such as the Verizon wireless commercials that advertise their fast 4G Lite network where consumers are able to stream their favorite games from their phones and get tabs on how their team is doing from week to week.  These commercials are also advertising for the Universities that make up the big ten. This is huge for them to get potential students to pursue an education here at one of the Big Ten schools. There are so many programs and lot of advertising for these programs so I will not go over all of these programs. Music and visual appeal play a huge role to these commercials because these aspects often is what helps viewers pay attention to what they are trying to say.  You can see that advertising plays a critical role in running these types of programs. 

Advertisements

In this blog we are going to discuss two advertisements and determine what the specific objectives the advertisements were trying to convey. Then we are going to determine when communication objectives are more appropriate  and when sales objectives are more appropriate for certain advertisements.

For my first advertisement for this assignment I did an advertisement on the University of Wisconsin Madison. The motto "Forward Thinking" is synonymous with the world as it refers to world class higher education that is the University of Wisconsin. Wisconsin is ranked among the top universities in the country for research and their top departments are medicine, psychology, law, economics, and statistics. The objectives that this advertisement is trying to convey is that the University of Wisconsin is a world class leader in creating top notch professionals that will be world class leaders pushing ahead changing the world. Another objective is that its trying to communicate to potential students to come to this university to pursue their dreams by pursing a higher education. The University of Wisconsin also offers a unique atmosphere, a different culture for students where they are able to excel in every aspect of their life by the many activities on and off the campus. Going back to the top ranked departments it offers a range of opportunities for students to pursue giving them a range of potential of job opportunities after graduation and the rewarding feeling just doesn't stop after they graduate. Being part of the Alumni association is always rewarding because not only can you look back on the great things you did at the university but the great things that you did after graduation.

http://www.uc.wisc.edu/video/ (video is the sixth one down) 

The last advertisement is about Sony Televisions and the next generation of Sony entertainments. Sony is a huge electronics company. They sell a range of electronics from Televisions going all the way down to cameras. One objective may be that our Sony is trying to sell their high definition TV's especially their high definition flat screen next generation televisions. Another objective may have been that Sony's products are better than those of their competition.  Sony has come along ways and have developed many innovative products over the years and they continue to set the bar for the electronics market.

Younger Generation playing video games

Best Buy 2011: Perfect Match TV Promise (Samsung)

Beatles

1940's Cookbook

iPhone4 Ad - If you don't have an iPhone - App Store

Five Environmental Influences that Affect Consumer behavior

In this post I will be discussing the five environmental  influences that affect consumer behavior and how they affect their behavior.  I decided to for this blog to do best buy which we know is a one of the largest electronics retail centers.  They sell everything from cds to brand name TV's and appliances.   Now since were are talking about the environmental  influences we can ask one very important question. How does these environmental  influences affect how a consumer behaves and ultimately make a purchasing decision when it comes to buying electronics. The first influence that affects consumers behavior is culture.  Culture is defined as the complexity of learned meanings, values, norms,  and customs shared by members of a society.  We can take for example the different generations of Americans. There is the Greatest Generation which  was anyone who was born prior to 1946. There is the baby boomers who were born between 1946 and 1964 and many of the younger generation's parents are baby boomers.  Generation X were born between 1965 and 1976 while generation Y was 1977-1994 also known as the Millennials. Then there is the Generation Z who were born after 1994.  These are different cultures with different values, beliefs, attitudes and motives that affect how they behave when they buy.  For example Generation Y is more likely to purchase more of the high end electronics, we can argue they are more connected due to technology such as cell phones, computers, video games and other electronics.  These products would be more appealing so a marketer will see this and tailor their products to target certain products towards that group.  Compare that to the Greatest Generation as you recall are those who were born prior to 1946 they prefer printed cook books and shop at smaller stores. They are not into the digital era where technology is everywhere so marketers will know not to push  to sell a plasma TV or the latest in cell phones.  Subculture may also affect how a consumer buys. Subculture according to the book maybe focused how age, geographic location, religious, racial and or ethical differences. Take example the many age groups in our country, thy have different taste of music. Much of the younger generation listens to hip hop and rap music compared to the the older generation such as the baby boomers who grew up with the oldies such as the Beatles and the Beach Boys. So Marketers must understand this diversity in order to tailor what types of music they must try to market.  Subculture is definitely important because of such diversity  marketers can't be one dimensional meaning they can't just market their product for one group because people have different tastes of music in this case.  Social class can definitely be a defining factor for consumer behavior.  I have mentioned their is three defined social classes in the U.S and each social classes behave differently when making purchasing decisions. For example take a middle class family where their median income is $50k or more. They go into Best Buy to purchase a brand new TV, they look at several flat panel models. Now there is several brands such as Sony as well as a couple of others.  They are also looking at getting at least a 52" for their basement to enhance their home movie experience. Compare that to a lower class family where the median income is less than $30K a year, of course this family can only afford maybe a 32" or less because a 52" costs at least $1000 or more. As you can see social class can't be overlooked by marketers because this factor is a important to help marketers make decisions on how to best market their products.  Reference groups is the last factor that affects consumer behavior.  It is a group whose presumed perspective or values are being used by an individual as the basis for his or her judgments, opinions and actions. For example the current generations are increasingly staying up to date on the latest technology. They are constantly being pressured to have the latest technology to be cool. Take example having the latest smart phone with hundreds of applications in order to stay connected with family and friends. The perceived  beliefs that you must have the latest smart phone or you will fall behind but that you aren't cool because you don't have the latest smart phone.  Many cell phone companies are definitely guilty of this but it is an effective way to gain consumers attention especially the group who are technology savvy.  These influences affect much of the behavior of a consumer and to a larger extend drive what we call the marketing world. Without these diverse behaviors marketing would become stagnant and would not show the tremendous growth that has been seen over the last decade.

Citation:

1.) http:\\www.bestbuy.com