Advertisements

In this blog we are going to discuss two advertisements and determine what the specific objectives the advertisements were trying to convey. Then we are going to determine when communication objectives are more appropriate  and when sales objectives are more appropriate for certain advertisements.

For my first advertisement for this assignment I did an advertisement on the University of Wisconsin Madison. The motto "Forward Thinking" is synonymous with the world as it refers to world class higher education that is the University of Wisconsin. Wisconsin is ranked among the top universities in the country for research and their top departments are medicine, psychology, law, economics, and statistics. The objectives that this advertisement is trying to convey is that the University of Wisconsin is a world class leader in creating top notch professionals that will be world class leaders pushing ahead changing the world. Another objective is that its trying to communicate to potential students to come to this university to pursue their dreams by pursing a higher education. The University of Wisconsin also offers a unique atmosphere, a different culture for students where they are able to excel in every aspect of their life by the many activities on and off the campus. Going back to the top ranked departments it offers a range of opportunities for students to pursue giving them a range of potential of job opportunities after graduation and the rewarding feeling just doesn't stop after they graduate. Being part of the Alumni association is always rewarding because not only can you look back on the great things you did at the university but the great things that you did after graduation.

http://www.uc.wisc.edu/video/ (video is the sixth one down) 

The last advertisement is about Sony Televisions and the next generation of Sony entertainments. Sony is a huge electronics company. They sell a range of electronics from Televisions going all the way down to cameras. One objective may be that our Sony is trying to sell their high definition TV's especially their high definition flat screen next generation televisions. Another objective may have been that Sony's products are better than those of their competition.  Sony has come along ways and have developed many innovative products over the years and they continue to set the bar for the electronics market.