Corporate blogs

In this blog we are discussing corporate blogs. We have mentioned that blogs are web-based publications consisting primarily of periodic articles, normally presented in reverse chronological order. We have to find two corporate blogs and discuss them which includes the purpose of the blog and the value of these blogs bring the organization that created them. The first blog I have as an example is GE. The link to this blog is the following: http://ge.geglobalresearch.com/blog/. The purpose of this blog is to make people of aware of break through in medicine. This brings tremendous value to the organization because as he population continues to age and diseases such as cancer continue to take lives doctors are looking for such advancements in medicine to cure this disease. For people reading this they may want to share this with family members or friends. They may know someone who is suffering from some chronic illness and having some knowledge of some advancement is good news. They may want to inquiry more information about the advancement.

My second blog is on IBM. IBM is a major manufacturer of computer chips but in recent years have changed their focus on building a a smarter planet. They create solutions for every day problems is their mission. These people are called IMBers. The link to this blog is the following: http://falakah.blogspot.com. The purpose of this blog is again creating solutions to everyday problems. Problems such as counterfeit drugs making their way onto store shelves. They created smart tags so they can monitor the process from the manufacturing of the drugs to their distribution. They want to create a smarter planet and reduce waste and be more environmentally friendly. This maybe be very helpful to the company that creates this blog because of many issues such as food shortages, more demand for resources such as fuel we need to find ways to conserve our scarce resources. People may be interested in the ways companies are trying to make our lives better so they may be more inclined to read into it more and get more information. Blogs as you can see can be very helpful to companies to distribute their ideas to the general public and to specifically target demographic groups to distribute their ideas. We look to the future as blogs to be a very important medium to get ideas out to potential customers.