Sunday, September 18, 2011

Television Ads Big Ten Network

Television is an important aspect of advertising and it reaches to many people everyday. Whether we are watching the news or our favorite program television sends messages to its target markets. Television ads in particular advertise their products and services. There are many programs on the big ten network and many relate to big ten sports in particular college football. Programs such as the Journey takes you deep into many of the big ten's football programs to see how they recruit, train and prepare for the upcoming season. There are other shows such as the Next Level that previews stars from the past, present and future and going over rising stars. The Big Ten pulse is another program goes over Big Ten news and highlights from the week showcasing teams from the Big Ten conference including big rivalries.  The length of the commercials vary and can be anywhere 15 seconds up to a couple of minutes  because they are advertising for the Big Ten and the Big Ten Network. They are trying to get more viewers to watch their station and to get their football fix, They are particularly trying to target anyone who is a fan of Big Ten teams who want to keep tabs on how well their favorite team is doing.  Other commercials such as the Verizon wireless commercials that advertise their fast 4G Lite network where consumers are able to stream their favorite games from their phones and get tabs on how their team is doing from week to week.  These commercials are also advertising for the Universities that make up the big ten. This is huge for them to get potential students to pursue an education here at one of the Big Ten schools. There are so many programs and lot of advertising for these programs so I will not go over all of these programs. Music and visual appeal play a huge role to these commercials because these aspects often is what helps viewers pay attention to what they are trying to say.  You can see that advertising plays a critical role in running these types of programs. 

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